Hammack Law Firm

Videography & Graphic Design

The Concept

After working in big law firms for his entire career, Paul Hammack of Hammack Law Firm decided to start his own business to serve smaller voices and businesses in the greater Greenville area. Video and print content is key for his brand in reaching a target audience that is typically hesitant to approach lawyers, fearful of poor representation and high costs. Paul’s goal was simple: communicate the heart behind his business and his passion to fight for his clients.

The Creative Process

Videography comes to life when inspiration boards and content are thought of before you go into filming mode. We aimed to design a script that worked hand-in-hand with local scenery and Paul’s personality.

The Final Product

The final video can be found on Hammack Law Firm’s homepage, where Paul explains why personal injury law is so personal for him. We believe the only way to hear his compassion is to see and hear the voice behind the brand- which is just what we did.