Greenville Sports Leagues

Graphic Design & Social Media

The Concept

Greenville Sports Leagues is a company well-known around the Upstate, because after all, who wouldn’t want to join a 21+ intramural sports league that has every option to choose from? Our main goal for their social media was to make their presence—and their variety of leagues—known and communicated to the masses.

The Creative Process

With a multitude of leagues playing simultaneously during every season of the year, Greenville Sports Leagues has a lot to keep up with. Each week, the strategy is dependent upon individual league performance and current enrollment openings. But at the end of the day, the goal is the same: communicate to athletes that GSL is the best league in town.

The Final Product

GSL’s social media presence is a daily communication to let followers know when the seasonal leagues are open for registration, what leagues are currently in season, and to post photos of current participants. It requires gathering league photos, and appealing to what the audience wants: more sports and more 21+ activities.