AO by Apple Organics

Branding, Website, & PR

The Concept

AO by Apple Organics was one of those clients that asked us to take a comprehensive look at their brand and reevaluate their logo design, website design, and the way they positioned themselves in the skincare market.

The Creative Process

The AO logo is so clearly inspired by forms and colors found in nature. We wanted the colors and the logo to lead the way in a brand redesign, so we needed a strong design with plenty of versatility.

The Final Product

We landed on a logo that takes a modern approach to organic skincare. The website represents the calming presence of nature in our lives, while maintaining a sense of cleanliness and purity in the colors, font choices, and simple illustrations.