The 2021 Web Design Trends Round-Up

Our 5 Favorite Current Trends That Small Businesses Can Actually Utilize

by | Feb 23, 2021 | Marketing, Web Design

Tangible Strategies | Small Business Marketing Greenville SC | 11 Questions to Ask Your Web Developer

It’s our favorite time of year! That’s right, the 2021 Web Design Trends round-up is here. We’re breaking down our very favorite web trends, but this year we especially want to share trends that our small business clients can actually utilize.

Chances are, small business owners aren’t going to have the budget to overhaul their website with every new passing web design trend. So, let’s look at the trends that have either had staying power in the last few years, or we project will stick around in the coming years.

1. Retro Elements & Fonts

We’ve seen things come back in style that we never… I mean never thought we’d see. (Lookin’ at you, mom jeans.)

Right now, throwback typography and design are having a moment. Remember when retro meant the 70’s? Well get ready to feel old. Retro now means the 90’s. Yep. We’re starting to see a fun trend of reimagining of classic 90’s fonts, designs, and logos… And it’s being called “retro.” We’ll just go sit and think about that while we reconsider our skinny jeans and side parts. ????

2. Horizontal Scrolling

Previously thought of as a faux-pas, horizontal scrolling is a fun surprise to make your website stand out.

We’re seeing more web designers experimenting with horizontal scroll. Those who do it best don’t do it just for the sake of being different, but also as a practical way to share information in a good user flow, such as Goodfight’s current website. Their use of horizontal scroll causes visitors to see more of their products in the order they want them to before they leave the page. Horizontal scroll is also a good way to make yourself stand out if you’re in the creative field, like zerocodegirl.

3. Multimedia

With faster internet speeds becoming more accessible (???? ), multimedia web experiences are becoming a more popular choice in web design. Putting together a mix of text, imagery, video, and audio creates a captivating and highly engaging user experience for any website homepage. And let’s face it, nothing can sell a business online like a well-done video.

4. Gaussian Blur

We love a good design evolution. Bright & bold gradients have been on trend in recent years, but this year we’re seeing gradients evolve into a soft Gaussian blur. These soft swirl and soft focus gradients provide a calm and cool aesthetic that doesn’t try too hard.

5. Surrealism Illustration

Illustration, and specifically Surrealism, isn’t going anywhere this year. Surrealism often uses dream-like scenes, symbolic images, as well as unexpected, and illogical juxtapositions. We have loved seeing all of the super fun turns in illustration styles over the past few years, and we see illustrations continuing to replace photography-only design, at least in the near future. Here are some we like, and check out the Gaussian Blur on the Analytica Alimentaria website. Bonus points for using 2 trends!

6. Dark Mode Design

Dark mode is becoming even more prevalent in 2021, so more designers & brands are embracing the dark mode aesthetic. It’s just the reality, and we’re thinking if brands don’t adapt design to work with dark mode, they may fall behind. But hey, have fun with it! Black is the perfect dark backdrop to create designs with colors that pop.

Plus your eyes and your frown lines will definitely be thankful for this trend. ????

 

Final Thoughts

We hope this list helped! Did you have any favorite website design trends? Are there any you see matching your brand aesthetic? As a small business with a small budget, you can still have a modern, of-the-moment, but classic site… one that will give you the most bang for your buck! We’d love to help.