Are You Ready to Invest in Branding? If you do a Google search for branding, you’ll quickly realize just how vast of a subject it has become in the last decade or so. From your local startups, to tech giants, to the bakery down the street from you, to TED talks, to...
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The Top 5 Press Release Pet Peeves (And How to Avoid Them) Press release pet peeves, press release pet peeves, press release pet peeves… try saying that out loud 3 times fast. For most people, writing a successful and poignant press release can be… well, even harder...
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Why You Definitely Need Brand Content Guidelines Plus The 8 Key Elements to Creating Yours When it comes to owning a small business, you have to be good at wearing multiple hats and juggling multiple job titles. And oftentimes in a small business, your employees also...
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How to Know When it’s Time for a Rebrand, And When it Isn’t A brand is so much more than a color palette and a memorable logo. But what exactly a “brand” is can be confusing to a lot of people, even business owners. We get it. It’s definitely an elusive...
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Key Elements of the Perfect Brand Story You’ve Heard This Buzzword, But What Does It Really Mean? Gone are the days of pushy, hard-sell advertising focused purely on a transaction. Most people are put off by and will forget a traditional ad several hours later, if not...
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