8 Tips for Naming Your Business What’s in a name? We happen to think when it comes to a business name, the major aspects of a good name are brand recognition, admiration, and connection. Finding the right name for your small business or startup can have a huge impact...
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2021 Summer Campaigns We Can’t Stop Talking About Remember back in 2020 when basically every ad was some big corporation telling you they are here for you or trying to make you cry in the middle of a Tuesday? We definitely do. But if you’re one of those people who...
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Why You Definitely Need Brand Content Guidelines Plus The 8 Key Elements to Creating Yours When it comes to owning a small business, you have to be good at wearing multiple hats and juggling multiple job titles. And oftentimes in a small business, your employees also...
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How to Know When it’s Time for a Rebrand, And When it Isn’t A brand is so much more than a color palette and a memorable logo. But what exactly a “brand” is can be confusing to a lot of people, even business owners. We get it. It’s definitely an elusive...
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Key Elements of the Perfect Brand Story You’ve Heard This Buzzword, But What Does It Really Mean? Gone are the days of pushy, hard-sell advertising focused purely on a transaction. Most people are put off by and will forget a traditional ad several hours later, if not...
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