Key Elements of the Perfect Brand Story You’ve Heard This Buzzword, But What Does It Really Mean? Gone are the days of pushy, hard-sell advertising focused purely on a transaction. Most people are put off by and will forget a traditional ad several hours later, if not...
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Evolving Your Marketing Strategy as Your Audience Ages Marketing to the Generations Is Not a One-Size-Fits-All The very first thing we do with our clients is always to figure out their target demographic, AKA their ideal customer (which we talked about in this...
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What is a Micro-influencer & Should You Use One? Social Media Marketing is Changing. Here’s How Small Businesses Can Benefit “Influencer” is a huge buzz word lately. Some see it as a career, some as a joke, and others don’t really know what it...
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5 Intentional Steps to Designing A Great Website There’s Not a Template For That Not many people know each and every nuance that goes into building a strong and good-looking website, so we’re going to pull back the curtain and let you in on a bit of our process! Our...
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5 Steps to The Perfect Business Name By Any Other Name, Would It Be As Sweet? We’ve written a lot of blogs on many different topics, but if we take a step back, the majority have one overarching theme— don’t always just solely believe your own gut. Get others in on...
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