What We’re Saying
The Ins
and Outs
of the marketing industry
Marketing is a wide-ranging topic that can be as confusing and discouraging as it is extensive. Each month, we take a step back from the everyday hustle-and-bustle to share with you our insight into the ever-evolving marketing industry and how strategic thinking can help grow your small business.
2021 Summer Campaigns We Can’t Stop Talking About
2021 Summer Campaigns We Can’t Stop Talking About Remember back in 2020 when basically every ad was some big corporation telling you they are here for you or trying to make you cry in the middle of a Tuesday? We definitely do. But if you’re one of those people who...
The Instagram Live Heard Around the World
The Instagram Live Heard Around the World Head of IG says, “Instagram is No Longer a Photo Sharing App.” A few weeks ago Adam Mosseri, the head of Instagram, said, "Instagram is no longer a photo-sharing app, but instead is a general entertainment app" in an Instagram...
How to Build a Quality Landing Page that Actually Converts
How to Build a Quality Landing Page that Actually Converts In recent years, landing pages have become a marketing staple, and we think it’s definitely for a good reason. Did you know that according to Marketing Sherpa, approximately 68% of B2B businesses use links to...
Tips for Small Businesses in the Post-Covid World
Tips for Small Businesses in the Post-Covid World In case you missed it—the CDC recently announced that all fully vaccinated citizens are now allowed to be mask-free indoors and outdoors. It’s truly starting to feel like the “new-normal” we've waited so long for has...
How to Tailor Your Social Media Strategy & Content For Each Platform
How to Tailor Your Social Media Strategy & Content For Each Platform Social media — we all love to hate it. But in all reality, it's one of the most convenient, not to mention (mostly) free ways to distribute content, reach new people, and engage potential clients or...
What Went Wrong With the Cinnamon Toast Crunch Shrimp Fiasco
What Went Wrong With the Cinnamon Toast Crunch Shrimp Fiasco From PR to Brand Voice to Social Media Management— It Was a MessFrom Jensen Karp’s large Twitter following, to his high profile connections, to his last name being Karp, to his famous wife’s last name being...
The Top 5 Press Release Pet Peeves (And How to Avoid Them)
The Top 5 Press Release Pet Peeves (And How to Avoid Them) Press release pet peeves, press release pet peeves, press release pet peeves… try saying that out loud 3 times fast. For most people, writing a successful and poignant press release can be… well, even harder...
Why You Definitely Need Brand Content Guidelines
Why You Definitely Need Brand Content Guidelines Plus The 8 Key Elements to Creating YoursWhen it comes to owning a small business, you have to be good at wearing multiple hats and juggling multiple job titles. And oftentimes in a small business, your employees also...
4 Steps to a Killer Virtual Event
4 Steps to a Killer Virtual Event Virtual Events Are Here to Stay, So Why Not Knock Yours Out of The Park?It seems crazy that it’s been an entire year since the pandemic started. Just think, a year ago we were all either binge-watching Tiger King in quarantine,...
The 2021 Web Design Trends Round-Up
The 2021 Web Design Trends Round-Up Our 5 Favorite Current Trends That Small Businesses Can Actually UtilizeIt’s our favorite time of year! That’s right, the 2021 Web Design Trends round-up is here. We’re breaking down our very favorite web trends, but this year we...
Is Your Instagram Engagement Down?
Is Your Instagram Engagement Down? 3 Ways To Get the Algorithm On Your Side & Get Engagement Back UpIf you’ve been in a #MOOD ever since Instagram took away the Recent Hashtags tab in November during the election and stayed there through what we’ll lovingly call the...
How to Set Up the Right Influencer Marketing Campaign for Your Business
How to Set Up the Right Influencer Marketing Campaign for Your Business It doesn’t matter what size or even what type of business you own, influencer marketing can be a huge benefit to you. If you think about it, famous people have been selling things to the masses...