What We’re Saying
The Ins
and Outs
of the marketing industry
Marketing is a wide-ranging topic that can be as confusing and discouraging as it is extensive. Each month, we take a step back from the everyday hustle-and-bustle to share with you our insight into the ever-evolving marketing industry and how strategic thinking can help grow your small business.
TikTok or Reels—Which One Is Best For Your Small Business?
TikTok or Reels—Which One Is Best For Your Small Business? TikTok vs Instagram Reels— Some say it’s the EPIC duel of the century or even the showdown of all showdowns… But one thing that’s for sure—whether you like it or not—both are becoming an increasingly necessary...
How to Market to the Next Generation
How to Market to the Next Generation They’re creatives, activists, trend setters, the gatekeepers of all things cool, and what they say quite literally changes the world. Of course we’re talking about Gen Z. Born between 1996 and 2010, these “digital natives” probably...
5 Steps to Building a Strong Customer Service Strategy
5 Steps to Building a Strong Customer Service Strategy And Why You Absolutely Need OneCustomer service….*Big sigh* We all love it or hate it. It’s the thing that every (good) company wants to excel in, but not a lot want to put in the time and financial investment...
4 Simple Steps to Set (& Achieve) Your Social Media Goals In 2022
4 Simple Steps to Set (& Achieve) Your Social Media Goals In 2022 It’s almost the New Year! (Cue joke about how we’re still processing 2020…) For most people, with each new year comes new goals. Instead of promising yourself you’ll journal every day or go to the gym 5...
A Round-Up of The New Instagram Features
A Round-Up of The New Instagram Features Buckle Up… There Are a Lot of ThemThe devil works hard, but the Instagram development team works harder… It seems like every week there is a new feature to try. Honestly, it can be a lot... even for us, and we work in Social...
8 Tips for Naming Your Business
8 Tips for Naming Your Business What’s in a name? We happen to think when it comes to a business name, the major aspects of a good name are brand recognition, admiration, and connection. Finding the right name for your small business or startup can have a huge impact...
5 Intentional Steps To Building A Great Website: There’s Not A Template For That
5 Intentional Steps To Building A Great Website: There’s Not A Template For That For this month’s blog, we’re pulling back the curtain and letting you in on our website development process. You may not be aware of each step that goes into building a website that not...
Why You Should Definitely Put Your Pricing Information on Your Website
Why You Should Definitely Put Your Pricing Information on Your Website For decades, “experts” in marketing have touted the idea of hiding your pricing and highly discouraged clearly publishing prices online. The thought behind this— you want to be able to engage with...
2021 Summer Campaigns We Can’t Stop Talking About
2021 Summer Campaigns We Can’t Stop Talking About Remember back in 2020 when basically every ad was some big corporation telling you they are here for you or trying to make you cry in the middle of a Tuesday? We definitely do. But if you’re one of those people who...
The Instagram Live Heard Around the World
The Instagram Live Heard Around the World Head of IG says, “Instagram is No Longer a Photo Sharing App.” A few weeks ago Adam Mosseri, the head of Instagram, said, "Instagram is no longer a photo-sharing app, but instead is a general entertainment app" in an Instagram...
How to Build a Quality Landing Page that Actually Converts
How to Build a Quality Landing Page that Actually Converts In recent years, landing pages have become a marketing staple, and we think it’s definitely for a good reason. Did you know that according to Marketing Sherpa, approximately 68% of B2B businesses use links to...
Tips for Small Businesses in the Post-Covid World
Tips for Small Businesses in the Post-Covid World In case you missed it—the CDC recently announced that all fully vaccinated citizens are now allowed to be mask-free indoors and outdoors. It’s truly starting to feel like the “new-normal” we've waited so long for has...