What We’re Saying
The Ins
and Outs
of the marketing industry
Marketing is a wide-ranging topic that can be as confusing and discouraging as it is extensive. Each month, we take a step back from the everyday hustle-and-bustle to share with you our insight into the ever-evolving marketing industry and how strategic thinking can help grow your small business.
What Went Wrong With the Cinnamon Toast Crunch Shrimp Fiasco
What Went Wrong With the Cinnamon Toast Crunch Shrimp Fiasco From PR to Brand Voice to Social Media Management— It Was a MessFrom Jensen Karp’s large Twitter following, to his high profile connections, to his last name being Karp, to his famous wife’s last name being...
The Top 5 Press Release Pet Peeves (And How to Avoid Them)
The Top 5 Press Release Pet Peeves (And How to Avoid Them) Press release pet peeves, press release pet peeves, press release pet peeves… try saying that out loud 3 times fast. For most people, writing a successful and poignant press release can be… well, even harder...
Why You Definitely Need Brand Content Guidelines
Why You Definitely Need Brand Content Guidelines Plus The 8 Key Elements to Creating YoursWhen it comes to owning a small business, you have to be good at wearing multiple hats and juggling multiple job titles. And oftentimes in a small business, your employees also...
4 Steps to a Killer Virtual Event
4 Steps to a Killer Virtual Event Virtual Events Are Here to Stay, So Why Not Knock Yours Out of The Park?It seems crazy that it’s been an entire year since the pandemic started. Just think, a year ago we were all either binge-watching Tiger King in quarantine,...
The 2021 Web Design Trends Round-Up
The 2021 Web Design Trends Round-Up Our 5 Favorite Current Trends That Small Businesses Can Actually UtilizeIt’s our favorite time of year! That’s right, the 2021 Web Design Trends round-up is here. We’re breaking down our very favorite web trends, but this year we...
Is Your Instagram Engagement Down?
Is Your Instagram Engagement Down? 3 Ways To Get the Algorithm On Your Side & Get Engagement Back UpIf you’ve been in a #MOOD ever since Instagram took away the Recent Hashtags tab in November during the election and stayed there through what we’ll lovingly call the...
How to Set Up the Right Influencer Marketing Campaign for Your Business
How to Set Up the Right Influencer Marketing Campaign for Your Business It doesn’t matter what size or even what type of business you own, influencer marketing can be a huge benefit to you. If you think about it, famous people have been selling things to the masses...
The Do’s & Don’ts of Email Marketing
The Do's & Don’ts of Email Marketing These Things Can Make or Break Your Next Email CampaignBusiness owner, if you're not utilizing email marketing, you may be missing out on a ton of new and even recurring business. In fact, according to a recent study, email...
A Guide to Shopping Locally This Christmas
A Guide to Shopping Locally This Christmas Let’s Keep Killing COVID While We Keep Small Businesses Alive!Almost everyone we know jumped into the Christmas spirit a bit early this year. Because let’s be real... 2020 just needed the extra days of cheer! ???? Speaking of...
How to Make the Most of Instagram Stories & Reels For Your Business
How to Make the Most of Instagram Stories & Reels For Your Business Maybe you’ve been wondering how to effectively use Instagram Stories for a while, and now you’re overwhelmed with the newest Instagram feature, Reels. ???? Maybe you have no idea what types of...
The 5 Steps to Excellent Homepage Content
The 5 Steps to Excellent Homepage Content There’s no denying that website homepage content is extremely important for every single business. In fact, your site’s content is one of the main factors that can impact conversions drastically. There are a few well-meaning...
Positive Google Reviews: Why Your Business Definitely Needs Them & How to Get More
Positive Google Reviews: Why Your Business Definitely Needs Them & How to Get More If you’re a business owner, you probably know Google reviews are important, but you may not know how to get them. If you've been stumped about how to get more positive Google reviews,...