Happy New You Your Rebranding Guide for 2017 How do you want to be a different person in 2017? Guess what? You’re rebranding! Not only does rebranding apply to people, it also applies to businesses. Rebranding for businesses means that not only will you be associating...
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What’s in a Name? How Some of the Most Famous Companies Created Their Branding Identities What’s in a name? Brand recognition, admiration, and connection. That’s why companies like Apple, Google, and Starbucks click so easily in our minds: they have names that are...
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Why Every Professional Needs an Elevator Pitch And Four Tips on How to Create One The Daunting Elevator Speech When you were graduating from college, heading out into the professional world, someone along the way probably told you to work on your “elevator pitch,”...
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