8 Tips for Naming Your Business What’s in a name? We happen to think when it comes to a business name, the major aspects of a good name are brand recognition, admiration, and connection. Finding the right name for your small business or startup can have a huge impact...
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Why You Definitely Need Brand Content Guidelines Plus The 8 Key Elements to Creating Yours When it comes to owning a small business, you have to be good at wearing multiple hats and juggling multiple job titles. And oftentimes in a small business, your employees also...
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How to Know When it’s Time for a Rebrand, And When it Isn’t A brand is so much more than a color palette and a memorable logo. But what exactly a “brand” is can be confusing to a lot of people, even business owners. We get it. It’s definitely an elusive...
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Key Elements of the Perfect Brand Story You’ve Heard This Buzzword, But What Does It Really Mean? Gone are the days of pushy, hard-sell advertising focused purely on a transaction. Most people are put off by and will forget a traditional ad several hours later, if not...
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5 Steps to The Perfect Business Name By Any Other Name, Would It Be As Sweet? We’ve written a lot of blogs on many different topics, but if we take a step back, the majority have one overarching theme— don’t always just solely believe your own gut. Get others in on...
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Memorable Branding Making Your Mark in an Age of “Community Over Competition” In last month’s blog we spent a lot of time telling you how to talk about something besides yourself and your product on social media, but this month we’re going to pull a fast one on...
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