Key Elements of the Perfect Brand Story

Key Elements of the Perfect Brand Story

Key Elements of the Perfect Brand Story You’ve Heard This Buzzword, But What Does It Really Mean? Gone are the days of pushy, hard-sell advertising focused purely on a transaction. Most people are put off by and will forget a traditional ad several hours later, if not...
5 Steps to The Perfect Business Name

5 Steps to The Perfect Business Name

5 Steps to The Perfect Business Name By Any Other Name, Would It Be As Sweet? We’ve written a lot of blogs on many different topics, but if we take a step back, the majority have one overarching theme— don’t always just solely believe your own gut. Get others in on...
Memorable Branding

Memorable Branding

Memorable Branding Making Your Mark in an Age of “Community Over Competition” In last month’s blog we spent a lot of time telling you how to talk about something besides yourself and your product on social media, but this month we’re going to pull a fast one on...
Happy New You: Your Rebranding Guide for 2017

Happy New You: Your Rebranding Guide for 2017

Happy New You Your Rebranding Guide for 2017 How do you want to be a different person in 2017? Guess what? You’re rebranding! Not only does rebranding apply to people, it also applies to businesses. Rebranding for businesses means that not only will you be associating...
What’s in a Name?

What’s in a Name?

What’s in a Name? How Some of the Most Famous Companies Created Their Branding Identities What’s in a name? Brand recognition, admiration, and connection. That’s why companies like Apple, Google, and Starbucks click so easily in our minds: they have names that are...