Marketing is a wide-ranging topic that can be as confusing and discouraging as it is extensive. Each month, we take a step back from the everyday hustle-and-bustle to share with you our insight into the ever-evolving marketing industry and how strategic thinking can help grow your small business.
We hate to burst your bubble, but… being pretty simply isn’t enough in the age of digital domination where user experience reigns supreme. In today’s day and age, users simply demand more from websites than pretty graphics and flashy animations—they demand a seamless, hassle-free experience where they can intuitively find and get exactly what they […]
We all remember that one kid who would show up late to class, ask his buddies for copies of their notes, forget to study for any test, and somehow ace the semester with ease, gliding his way into Ivy League collegiate glory. Maybe, this person was an albatross of sorts— a foreboding sign to you […]
We’ve come a long way since the early 2000s wasteland that was Craiglist ads and Geocities home pages. Although there’s nothing quite like perusing past the “Missed Connections” ads on your way to listing your handmade inventory of child-safe car tags in the “For Sale” section… …if your site still hasn’t moved past a one-page […]
Friends, Writers, Countrymen…. The end is nigh, and the time is here. These may be the last words of mine you’ll ever hear. With spite and bitterness in my heart, it seems as though the time has come to address the elephant taking a dump in every writer’s room: ChatGPT. If a language learning model […]
If you aren’t a card-carrying member of Gen Z, you may have some questions about e-mail marketing. Questions like, “Does asking questions about email marketing make me old?” and, “Is it weird if my emails still go to my xXPuNkRoCkPrIncess06Xx@hotmail.com account?” And while the answer is an unequivocal yes to both, it’s entirely possible you […]
If you do a Google search for branding, you’ll quickly realize just how vast of a subject it has become in the last decade or so. From your local startups, to tech giants, to the bakery down the street from you, to TED talks, to the hundreds of designers, agencies, and influencers who show up […]
We’re back, baby! Another year, another chance to spotlight some of our favorite design trends that we’re loving in the digital web-o-sphere this year, and it looks like some of our predictions from 2020 have had some serious staying power. And if we’re being completely honest, we secretly hope that all of the failed telekinesis […]
Ahhh… job referrals. That forbidden segment of a job application that draws into question every single relationship you ever made at your last place of employment. How loyal is my allegiance to my former boss? Did they actually like me, or will they choose to blindside me at the tribal council if I list them […]
If your Instagram has ever been hacked, you already know how painful it is to lose all your media and memories while having absolutely no way of reaching out to anyone at Instagram to get your account back. And not to mention you have no way of telling your friends and family that the person […]
Ahhh… The New Year. A time made for re-evaluating your decisions, like how you told your Aunt Linda your investment in Dogecoin would pay for your retirement by the end of next year. Or how you texted your ex, “Happy Flag Day—I wish I had seen the red ones in you. JK! Whatcha up to […]
Ahhh, the Instagram Explore Page… what a fine way to spend a day of glorious, uninterrupted doomscrolling curated to your every whim and desire. But did you know that this boredom buster page is also good for more than dismantling a 3 am case of existential dread? What is the Explore Page? Click on that […]
Do you ever find yourself reminiscing about the good old days when you would go home from school, blast your favorite Jimmy Eat World album, and write vengeful, yet emotionally vulnerable posts secretly dedicated to your ex on your MySpace or Xanga page? Yeah… neither do we… Years later, have you found yourself thanking the […]
Listen guys—we’re not gonna lie to you. This whole “Instagram” thing has been a rollercoaster from the start. It can sometimes feel like the rules of the game change the second anyone finds out what the game even is. (RIP to the good old days of posting a pixelated sunset photo with the Lo-Fi filter. […]
When “UX design” comes up in conversation, most people think of front-facing graphic design, intriguing fonts and logos, and eye-catching visuals. And while all those things definitely play a part in UX design, the user experience is much more complex. UX design, aka user experience, is what web designers use to create relevant and meaningful […]
With roughly 1 billion people worldwide using Instagram, it’s SO easy for your content to get lost in the crowd—and we all know that low visibility means poor engagement. That’s why having a solid Instagram SEO strategy is a MUST. By implementing Instagram’s SEO best practices, you can tap into your users’ searches, make your […]
According to experts, 46% of the world’s population is currently using social media, and that percentage is continuously growing. So whether you like it or not, incorporating social media into your business plan is no longer optional—it’s an essential part of business growth, an invaluable avenue for customer insight, and a great way to showcase […]
There’s nothing worse than putting all your time and creative energy into an email campaign only to find that 5 out of 500 people actually opened it. It feels like a personal attack, kind of like someone calling your baby ugly. It’s said that 56% of people unsubscribe from emails they deem irrelevant— so while […]
TikTok vs Instagram Reels— Some say it’s the EPIC duel of the century or even the showdown of all showdowns… But one thing that’s for sure—whether you like it or not—both are becoming an increasingly necessary tool in the arsenal of growing businesses. In fact, experts say that in 2022, 62% of marketers will invest […]
Don’t be shy—set up a free discovery session with our team today!